* Register and set up an AdSense program
* Track results with server logs, AdSense reports, and Google Analytics
* Boost AdSense income with search engine optimization techniques
* Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
* Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
* Earn more with AdSense for RSS, streaming video, and referral units
* Design appealing ads and search boxes, and deal with ads from competitors
* Add video units to your site, design mobile ad units, and understand referral units
In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
From the Back Cover
Here's how to earn money from your Web site without selling a thing!
*Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness
*Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair
*Learn to love units — add video units to your site, design mobile ad units, and understand referral units
*Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes
*Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos
*Use some sense — track your results using AdSense reports and Google Analytics
Open the book and find:
*Answers to FAQs about AdSense
*Tips for building a content-rich Web site
*How search engine optimization can boost AdSense income
*What to do about competitors' ads
*Secrets for designing ads with appeal
*How to set up AdSense for mobile and RSS feeds
*How the AdSense referral program works
*What server logs and channels can tell you